Commercial storefront doors can have a big impact on boosting your business and making your store successful. Automatic doors can help with driving customer traffic in and out of the store, enhancing shoppers’ experience, and improve the perception of the storefront.
Are automatic doors for retail stores worth it? Absolutely. Here’s why:
Convenience/Easy Traffic Flow/Hands-Free
Most simply, automatic doors are easy! They allow for a better traffic flow in and out of the store because customers won’t be held up opening and closing doors themselves. Many customers will be entering and leaving the store with small children they have to hold on to, shopping carts or strollers they must push, and any number of boxes, bags and packages from their shopping. Automatic doors offer a convenient, hands-free way to enter and exit without extra cargo encumbering the door-opening process, and multiple people can move through at once.
Customer Preference and Public Perception
Not only do customers prefer automatic doors for retail stores, but their presence improves your business in terms of public perception. Modern technology in a store’s construction can make customers see it as a state-of-the-art leader in the retail industry, which means more business and a justification for higher prices.
Efficient Energy Enhancement
Automatic doors are an excellent way to cut costs on energy consumption and save on your company’s heating and cooling. These doors only open when necessary for use and close completely as soon as customers pass through. They’re also sensitive to weather conditions, so you don’t have to worry about customers holding open the door too long during a bitterly cold blizzard — automatic doors will regulate and control air exchange, making sure you don’t waste energy or air.
Safety and Security
As long as you make sure to install your doors properly and have them regularly inspected, they will provide safe, sophisticated, straightforward access during operation and secure barriers when not in use.
Don’t worry about your store being inaccessible to those with disabilities because of a difficult manual door — automatic doors are made to be compliant with the Americans with Disabilities Act. They make it safe and convenient for everyone to enter your store.
You may not be thinking about aesthetics when you consider automatic doors, but they provide so many different design options. Choose from a plethora of colors, finishes, designs, sizes, and styles to suit your unique store.
With proper installation and maintenance, your automatic doors will be an economical investment you’re glad you made. For more information on boosting your retail business with automatic doors, contact O&L Door Systems today for a quote!